Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy.

In this episode (GTM Live #38), Chris talks about:

• Why attribution models are more of the problem than the solution
• The limitations of traditional KPI systems in marketing and sales
• Breaking away from the inbound vs. outbound debate
• How a factory-like GTM structure can streamline pipeline creation
• The challenges of working with partners and the pitfalls of PLG models
• The critical role of RevOps in strategic GTM alignment
• Redefining SDR roles and the value of integrated data
• And more…

Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth.

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GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions.