Having thousands of followers seems like the peak of social media. BUT, does that number actually matter? 

Truth is, while follower count is important, social is evolving past just follower count. It’s becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with your content? Why does having too many followers look sketchy to others?

Daniel shares how some brands are creating multiple accounts to get way more views on clips. Jay dives into his opinions on LinkedIn brand accounts..and how having 7,000 followers but no posts is a bad look. And, YouTube is pushing Shorts in their algorithm. How can you play this to your advantage?

This short ‘n sweet Bathroom Break is all about playing the circulation game. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com