In Episode #003, I talked to Mark Madsen of Teradata on the common interests of analytics software architecture and product design. Mark spent most of the past 25 years working in the analytics field, and he is currently the global head of architecture for Teradata Consulting. He is a true analytics pioneer and a regular international speaker who also chairs several conferences and is on the O’Reilly Strata, Accelerate, and TDWI conference committees. If I only looked at job titles, Mark would be an odd fit for Experiencing Data, but the reality is that Mark has many of the traits of a good design thinker including a good sense of empathy about what users need in the world of analytics and decision support software. It’s a rare combination in my experience, so I hope you enjoy the interview. Besides, Mark is also highly entertaining