For less than £0.028 you can text message a customer for life.
Human's aren't perfect, we forget things like appointments, and with so many emails and messaging chats it's easy to do, but for £0.028 (charges vary according to provider and gateways) we can jog everyone's memory with a simple text reminder. I am trying out Twilio and recently discovered Clicksend. I share my experiences of integrating with ZOHO Bookings, and can't hide my excitement when I send myself a message within 5 minutes of logging it. If it's that simple, I can be human and still manage SMS reminders.
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