How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine?
This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that.
Key topics from this episode:
- Who should really own GTM?
- Moving beyond “marketing vs. sales”
- The 4 pillars of pipeline creation
- Why marketing needs more of a business mindset
- The importance of retention vs. acquisition
- How to fix broken revenue metrics
- Why “slow is fast” in GTM
- How to build an agile GTM team
- What the future of marketing leadership looks like
Activity