Describing himself as an “accidental journalist”, John joined the FT in 1989. In the three decades since, he was Moscow correspondent in 1994 following the collapse of the Soviet Union, and led six editorial teams around the world – including Asia and Europe. As Innovation Editor since 2016, he widened the publication's technology coverage, even creating an innovation of his own: Sifted, which reports on the vibrant European tech startup scene as an antidote to Silicon Valley culture.

Sifted focuses on the human element of entrepreneurialism which is driving innovation from the front, and shows the tough reality of running a startup. John shares his concerns with the rapid advancement of deepfakes and AI, which make telling the difference between truth and lies almost impossible – but how he ultimately sees this as an opportunity for consumers.