That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that. 

Show Notes

• Josh Gorofalo
• Sway Copy
• Branding and Positioning for Store Builders
• Checklist Manifesto
• Hotjar
• Dealing with Problem Clients
• Tom's Planner
• Hubspot
• Rev.com
• Balsamiq

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