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Gerry Foster helped create a “secret sauce” for Evoklife.com to DELIGHT and attract elite clients, and showed Easyologypets.com how to EXCITE customers by making their pet products more appealing and engaging. He has a Big Brand Formula which he shares with the UnNoticed on this show from his offices in Los Angeles. Gerry says "If your brand is not distinct your business will be extinct." Listen to his Big Brand Formula on this episode.

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