Let’s talk strategy. Today’s guest, Casey Chastain, helps design and architecture firms align marketing and business development with their core business objectives. By identifying growth opportunities, streamlining bid processes, and ensuring all teams are connected to the firm’s overall strategy, design firms can unlock untapped growth potential. In this episode we learn: - lowering your price does not necessarily lead to more clients - clients will hire you when they see value - develop a clear value proposition for marketing and business development - make sure new ideas align with overall business goals - implement reporting tools that show how marketing and business development efforts contribute to revenue - communicate goals with your team Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast