EP292 | Building A Hybrid Digital and In Person Cash Practice WIth Missy Albrecht
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Alright, today I got one of my favorite people, Missy Albrecht, on the show from Invincible Movement, Education and Healing out in Denver, Colorado. Missy's got a bit of a rollercoaster entrepreneurial story – from early influences like Kelly Starrett, to a failed first practice attempt right out of school, finding her way bouncing between gyms, and eventually building a solid practice. We talk about her unique niche blending visceral manipulation with athletic performance, the importance of community and systems in overcoming burnout, and how she's strategically building a digital course right now by beta testing it first. Lots of real talk about the ups and downs of this journey.
🔑 Key Takeaways:- ✔️ Early Failures are Lessons: Missy's first practice didn't work out, but she learned from it and kept moving forward. Don't let initial setbacks stop you.
- ✔️ Find Your Unique Niche: Transitioning from general CrossFit mobility to specializing in visceral manipulation for athletes gave her a distinct edge and passion.
- ✔️ Community Combats Burnout: Feeling isolated is tough. Joining a community like our mastermind helped Missy regain confidence, implement systems, and feel supported.
- ✔️ Systems are Crucial: Implementing processes for follow up, sales conversations, and financial organization transformed her practice from feeling chaotic to feeling like a real business.
- ✔️ Validate Digital Offers First: Instead of building a whole course and hoping it sells (like her first attempt), Missy is beta testing her current digital program, gathering feedback and then building the final version. Sell it before you scale it.
- ✔️ Confidence is Key: Overcoming self doubt ("Why would they want to hear from me?") and trusting the value you provide is fundamental to success, especially in sales and pricing.
- ✔️ Use Downtime Productively: Leverage slower periods to build infrastructure, create content, train staff, and work on the business, not just in it.
Don't build an entire digital course in isolation. Beta test your concept with a real audience first. Get paying customers, gather their feedback through the process, and use their input to build the polished 2.0 version. This validates the idea and ensures you're creating something people actually want and will pay for.
Huge thanks to Missy for sharing her journey. Check her out at stayinvincible.com and on Instagram @stay_invincible.
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