S13E14: How to navigate the downsides of a thrilling mission, with Craig Lund (CEO, Mightier)
We're continuing our season on "business as a force for good", Richard speaks with Craig Lund, CEO of Mightier.
Mightier is a digital program that uses biometric feedback and game-based play that has been clinically proven to help kids ages 6 to 14 prepare for life's big emotions. To date, more than 2.5 million games have been played on the Mightier app by more than 100,000 kids.
In this conversation, you’ll learn:
- How a strong mission can cause business challenges, and how Craig has overcome these
- Why having a compelling purpose can be a nightmare when it comes to hiring (and what to do about that!)
- How to create competitive advantage by going DEEP into your sector's underpinnings
- Managing the transition as the company grows
- "Grill style marketing" approach to finding unique opportunities
- Challenges of operating in a resource-constrained startup environment
Resources/sources mentioned:
- Mightier (https://mightier.com)
- The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
- Join Rivendell, the exclusive group of top CEOs dedicated to transforming themselves, their businesses, and the world. Visit xquadrant.com/services to learn more and take your leadership to the next level.
- Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/
For full show notes, head to https://xquadrant.com/craig-lund
Timestamps:
0:00 Intro
09:59 Challenges in pricing and hiring for startups
15:28 How to make MITRE accessible
26:58 The need for organizational restructuring.
29:34 Building a business and finding opportunities through detailed analysis
Activity