Joining Ethan in conversation this week is long time games industry executive Chris Heatherly to discuss Chris's recent essay on LinkedIn about the death of the games-as-app era and the ascent of games-as-service. Chris argues that, fueled by "metaverse" hobbies such as Fortnite, Roblox and Minecraft, we are entering an era of reduced content creation cost where the next land rush in the industry is going to be creating hit games within other experiences, as opposed to standalone apps. In this thought provoking and wide ranging conversation, Chris avoids the hype and talks specifics about what this games-as-content transition means, and why we should all be installing Unreal Engine for Fortnite.