Tom Webster tells us that "creators" are mainly white men under 45 but where are the women? Bloomberg say Spotify's podcast strategy is failing!? Squadcast launch all new v5 and Voiceworks partners with Crowd Network on the Sports Network.

Episode • Jul 1, 2022 • 1h 11m

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Show Notes

Sounds Profitable released The Creators, a study of the people who create podcasts. Tom Webster revealed that US podcast creators are more diverse than the US population, but are significantly younger and more male. Most own both Android and iOS devices, though more than four in ten podcast creators have been listening to podcasts for under a year.
You can download the full report here.
Bloomberg Businessweek posts Spotify’s Billion-Dollar Bet on Podcasting Has Yet to Pay Off. The piece, originally titled “Spotify’s Joe Rogan-Powered Podcast Bet Hasn’t Paid Off”, suggests that the company’s investments haven’t yet yielded a major hit, and contains criticism of Dawn Ostroff’s growth strategy.
Spotify and Anchor have debuted RADAR Podcasters, a podcast-creator version of the Spotify program designed to spotlight emerging voices worldwide. The companies start by highlighting more than 40 creators around the world.
The number of open video podcasts are on the rise. In November last year, Podcast Index listed 39,194 video podcasts. As of June this year, Podnews can reveal the number had grown by over a quarter to 50,863. We measured these by looking for enclosure files with the extension mov, mp4 or m4v, the three filetypes Apple Podcasts supports. Apple has recently put video podcasts in the spotlight again; Spotify launched its own proprietary video podcasts tool in April (which we can’t measure).

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