Car talks with Ben Justman, founder of Peony Lane Winery, and shares his entrepreneurial journey, exploring topics like finding Bitcoin, winemaking, risk-taking, and the challenges of building a business. Justman discusses his high-altitude wines' unique flavors and aging process, offering insights into the winery's operations, capital requirements, and the pursuit of product-market fit. He also reflects on mistakes made in the first year and the importance of a long-term mindset. Against the stunning Colorado Rockies, Peony Lane Winery embodies a spirit of innovation and tradition, inviting listeners to discover the purest taste of the region's wine country.

Topics discussed:

• finding bitcoin
• making wine
• flavor
• aging wine
• winery
• risk
• entrepreneurship
• opex
• mrr
• capital
• pmf
• first year
• mistakes
• low time pref
• satoshi reserve
• 21
• authenticity
• one man show
• the why
• aspen
• colorado
• altitude wines
• john bonham

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