MUSIC: Time Will Tell album, Jodi Krangle

Jodi Krangle is a voiceover artist who understands the importance of authenticity and delivering a message effectively. As the voice of a brand, she knows that it's all about being a real person that people can connect with. Get useful tips from Jodi on how to create a deeper, more meaningful connection with your consumers through sound.

Jodi voiced national and international commercial campaigns for companies like Bissell, Kraft/Capri Sun and Visit Orlando, narrated documentaries, corporate & web/explainer videos for Fortune 500 companies and have been the narration voice for shows on both Slice Network in Canada and HGTV in the US.

Josi Krangle won the Sova Award for outstanding narration demo. Being nominated for and winning this award is a big honor, as it is judged by one's peers. Winning an award is a big honor, and something that every voice actor should strive for. 

"I would say the biggest transformation has been in my mindset and how I view work. Before, I always saw work as something that I had to do in order to make money. And now, I see it more as an opportunity to help people and add value to their lives. This change in perspective has allowed me to approach my work with a lot more joy and enthusiasm. And as a result, I've been able to be more successful in my career."

As a voiceover artist, Jodi Krangle understands the importance of context. She knows that in order to deliver a message effectively, she needs to understand not only the words being said, but also the situation in which they are being said. The music and tone that her clients want to use will give her clues as to how they want their voice to sound. Her job is to then take that and deliver it in a way that feels natural and conversational, even if she is just reading from a script.

Find out more about Jodi and her work, and get useful takeaways like the following:

The thing about voiceover is that it's all about authenticity. You have to be yourself and believe in what you're saying, because if you don't care, neither will your audience. When you're the voice of a brand, you have to be a real person that people can connect with.

It is clear that sound plays a vital role in evoking emotion and creating a connection with brands. Those who ignore the sound of their brand are missing out on an opportunity to create a deeper, more meaningful connection with their consumers.

An audio logo should evoke the desired emotion in customers by speaking to the company's brand DNA. brainstorm with the company to get a feel for what they are trying to achieve and use this information to create a sound that is unique to them. This will make the audio logo more effective in creating an emotional reaction in customers.