If you think about social networks as people, LinkedIn is TikTok’s dorky older, more professional sister…that the younger, more hip sister needs to borrow money from. That’s how Kathleen Celmins sees it, and she’s very effective at selling on LinkedIn. In fact, she says that if you’re just trying to grow your follower count on LinkedIn, you’re doing it wrong. Instead, it’s all about the connections. How do you convert those connections into clients? That’s what we get into during this call. Plus, in the PRO show we talk about the danger of creating tools that rely on social media. 

Top Takeaways

• While every other social network is super content-heavy, LinkedIn is different. If you post more than once a day, you’re competing with yourself. 
• Followers on LinkedIn are a vanity metric. Your goal is to fill your calendar with calls…so create connections and see if those connections are a good fit. 
• Your LinkedIn Profile is your sales page. Optimize it for your offer, and start connecting with people in your niche.

Show Notes

• Kathleen Celmins
• How to NOT Burn Out While Using Social Media with Alex Marshall
• Waalaxy

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