How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz.

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Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.

Forging Your Own Path

1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!

From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.

In this episode, David shares:

• Why recipe development is an ongoing process
• How to pronounce “L’appart” and why he chose it as a book title
• What it was like to be one of the first food bloggers
• How he approaches his brand and business
• The important word he learned when he moved to Paris
• Why he doesn’t look at his Google Analytics
• What his favorite social media platform is
• Why it’s important to think about user experience

Resources:

• L’Appart: The Delights and Disasters of Making My Paris Home
• 101 Cookbooks
• Simply Recipes
• The Amateur Gourmet
• Movable Type
• 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic
• David’s blog

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.