260: Managing Sponsored Content - How Pinch of Yum Works with Brands with Jenna Arend
How to communicate with brands, work with brands goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend.
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Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.
Managing Sponsored ContentSponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.
Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.
She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.
In this episode, you’ll learn:- What Jenna does for Team Pinch of Yum
- What it was like when Pinch of Yum worked with an agency on sponsored content
- How they decided to bring the management of sponsored content in-house
- The kinds of systems the Pinch of Yum uses to manage sponsored content
- How to communicate with brands
- Tips for negotiating
- What’s included in Pinch of Yum’s media kit and rate sheet
- How contract review works
- How the Pinch of Yum team works with a lawyer
- How you can report on sponsored content campaigns
- What it means to offer a la carte items to brands
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