Dominic Smales is CEO of Gleam Futures, one of the biggest “digital-first" talent management firms in the world. They represent the brightest stars of social media including Tanya Burr, Zoe Sugg (aka Zoella), Pixiwoo, Grace Fit and Jack Maynard. In this in-depth interview, Dominic reveals how their talent is expanding into new areas like publishing and product creation, explains how to cut through the noise and stand out from the 25 million social media creators – and discusses how portraying “real lives” on social media sends a positive message around mental health.