"What brands lack is transparency. I think transparency from the beginning is the best thing I ever did."   - Anastasia Bezrukova If you’ve been looking to Spring clean your makeup collection, adding another brand to your repertoire may seem counterintuitive… But what if one brand could consolidate your entire routine? Meet Minori, a minimalist beauty brand by Anastasia Bezrukova that aims to help you use fewer, better products and declutter your beauty routine. The company name even stands for “minimalist origins”. Funnily enough, Anastasia B. studied finance and started her career as a commodity trader before she ended up working with beauty brands. As a certified Marie Kondo consultant and minimalist herself, she became “upset at the beauty industry for being so overwhelming.”Fast forward a few years and today she’s helping people all over the world live a healthier, less costly, and less chaotic lifestyle through her versatile products. Minori is now certified plastic negative and you can shop the brand at Anthropologie and The Detox Market too. In this episode of the #FoundingFemme series, Anastasia B. tells host Anastasia Barbuzzi about her story, the costs associated with production, creating intentionally, the financial impact of living a minimalist lifestyle, and so much more.If you want a 20% discount on all Minori products, be sure to listen to the end of this episode for a special code to use at checkout!About the series: If you want a BTS, insider look at how superwomen across industries came to live their dreams by doing their jobs - on their own terms - #FoundingFemme is for you. Learn just what it takes to start, grow, and sustain a company more than just financially. Tap or click here for more info.To shop the Minori range, tap or click here.To follow along with Minori on social media, tap or click here.To follow along on Anastasia’s journey, check her out on Instagram. To read more from Anastasia and Minor on $HMONEY’s blog, tap or click here and here.To learn more about $HMONEY, visit shmoney.club andTo get acquainted with your host, tap or click HERE. To subscribe to The #SundayScroll ☕, Anastasia’s weekly newsletter, tap or click HERE. To learn more about $HMONEY, visit shmoney.club and join us on... Instagram: @shmoneyradio / @shmoneyhonies Facebook: https://www.facebook.com/shmoneyradio Sound credits: Levels by Yung Kartz ($HMONEY theme song - intro/outro music) Edited and produced by Anastasia Barbuzzi, founder and creative director of $HMONEY ($HMONEY Radio).