"Cascades: How to Create a Movement that Drives Transformational Change" by Greg Satell (2019) (http://bit.ly/3q5vox6)

"It is never enough to merely state grievances to challenge the status quo. To create meaningful change, you must put forward an affirmative vision for what you want the future to look like. Again, this is not about messaging. It's not enough to merely express your grievances more artfully. You have to define an alternative that is actually better, not just for those who agree with you, but for the vast majority of those who will be affected by the change you seek" (p. 117).

References:

Greg Satell (https://twitter.com/Digitaltonto)

Yuval Noah Harari (https://twitter.com/harari_yuval)

"Sapiens: A Brief History of Humankind" by Yuval Noah Harari (https://bit.ly/3bZgbu3)

Jennifer Pitts (https://bit.ly/2MHdIKF)

"Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference" by Kathleen Kelly Janus (http://bit.ly/3baWC1e)

Futerra Sustainability Communications (https://www.wearefuterra.com/)

"Sizzle: The New Climate Message" by Futerra Sustainability Communications (https://bit.ly/3rdfClh)

David C. Korten (https://twitter.com/dkorten)

"Change the Story, Change the Future: A Living Economy for a Living Earth" by David C. Korten (https://bit.ly/3n8iixH)

Alexis Hoag (https://twitter.com/alexis_hoag)

Derrick Bell’s Interest Convergence and the Permanence of Racism: A Reflection on Resistance (http://bit.ly/3sKJ2aF)

Michael Lipset, PhD of PassTell Stories (http://www.michaellipset.com/)

Connect:

Twitter (https://twitter.com/mjcraw)

Website (https://www.mjcraw.com)

Music from Digi G'Alessio CC BY-NC-ND 3.0 (https://bit.ly/2IyV71i)