Ever thought about placing a Google ad to attract the right clients? Seattle interior designer Faith Sheridan did more than that—she placed the ad…and it worked! Lucky for us, she’s sharing everything she’s learned in the process. In this episode we learn: - it’s worth trying something new when you feel you hit a slump - negative key words (terms you do not want clients to find you through) are as important as key words - you will set a budget and the ad will run until your budget is used - prior to placing ads, consider who your ideal client is and target that person specifically - transparency with fees drives the right customers your way - quality is more important than quantity when it comes to ad hits - use any software you like—it’s a tool—you will still need systems and procedures It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast Thank you to our sponsor! Check out http://business.article.com/