Marketing and New Retail in China with author and China marketing expert Ashley Galina Dudarenok (MDE338)
Minter Dialogue Episode #338
Ashley Galina Dudarenok is a China marketing expert, founder of two companies, Alarice a social media agency and ChoZan, for training, keynotes and masterclasses on marketing in China. Based in HK, Ashley is also an influencer and best-selling author who has just published her third book, New Retail Born in China Going Global: How Chinese Tech Giants Are Changing Global Commerce. In this conversation, we talk about some of the important things to get right when marketing in China, some insights to Ashley's life as an influencer and the truly revolutionary world of retail in China that has been termed as "New Retail."
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