In this episode, hosts Brandon and Sally cover a topic that can help take traditional marketing strategies to the next level, but one which is often misunderstood: influencer partnerships. To learn more about the nature of influencer marketing for travel brands, Sally sits down with guest Jade Broadus, the Vice President and Creative Director at Travel Mindset, a niche marketing agency that specializes in influencer marketing for the tourism and lifestyle industry. In addition to her role at Travel Mindset, Jade is an influencer and the creator of Vagabond3, an award-winning travel blog with over 150,000 followers. During the episode, Jade shares her perspective on how brands can benefit from influencer partnerships, key strategies for finding an influencer partnership that fits your brand, and choosing the right channels for sharing your content.Powering Travel is produced by Expedia Group in association with Quill.