On this episode we check back in Chris Boucher, who was originally on the program in July of 2022.

Boucher is a hemp industry OG. In 1990, he was first introduced to hemp by Jack Herer himself in, author of the book that jumpstarted the hemp movement in America, The Emperor Wears No Clothes.

In 1994 Boucher was issued a permit from the USDA to grow fiber hemp in California, but his crop was destroyed before harvest by local drug enforcement agents.

He was a founding member of the Hemp Industries Association and was part of the landmark case HIA vs. DEA that established the legality of CBD.

But these days, Boucher’s hemp endeavor is JuiceTiva, a cold-pressed hemp juice powder rooted in the nutritional potential of hemp leaves and flowers.

Boucher shares his opinions of the state of hemp in California, which he says has the worst hemp regulations of any state in the union, citing Governor Newsom’s recent banning of hemp products and the structure of the state and county agriculture departments.

He describes a situation in California where the marijuana industry is battling the hemp industry for dominance in the intoxicating cannabinoid arena.

Learn more:

JuiceTiva California Hemp Program

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