Insights on the differences between traditional publishing and self-publishing, details on the financial and non-financial benefits of publishing a cookbook, and what it takes to be successful when self-publishing a cookbook with Matt Briel from Lulu.

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Welcome to episode 415 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Briel from Lulu Press.

How and Why To Self-Publish a Cookbook

Have you ever dreamed of writing a cookbook? Are you intimidated by the process of finding a publisher? Or are you just curious why a food blogger might want to write a cookbook? If you answered yes to any of those questions, this podcast episode is for you!

Matt Briel is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, a print-on-demand, self-publishing, and distribution platform.

Bjork and Matt chat about the differences between traditional publishing and self-publishing, why you might want to consider self-publishing a cookbook, and how to be successful when self-publishing content. It’s a super informative episode that will give you a lot to think about when it comes to cookbooks!

In this episode, you’ll learn:

• More about Matt’s background and how he came to be interested in publishing.
• What marketing looks like for Lulu and why they prioritize helping creators sell more books.
• The differences between print-on-demand and offset printing in the publishing world.
• Why print-on-demand is a more ecologically friendly option.
• What the print-on-demand process looks like from start to finish for a cookbook.
• What it takes to successfully self-publishing a cookbook, and who you need on your team.
• What a success story looks like for creators who self-published their cookbooks.
• How self-publishing a cookbook can help you diversify your income streams.
• The non-financial benefits of publishing a cookbook.
• What to do if you’re curious to learn more about self-publishing a cookbook.

Resources:

• Lulu
• Disney World is Awesome Podcast
• Simon & Schuster
• Shopify
• Fiverr
• 99designs
• Upwork
• The Peachie Spoon
• Lauren Fit Foodie
• Tiny Home, Big Flava
• Lulu’s Resources
• Lulu’s YouTube Page
• Connect with Matt via email
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership