What’s in a blurb? This week we talk about one of the more opaque processes in the book world: getting endorsements from other others. Who’s it for, and does it matter? Also, if Gary Shteyngart loves blurbing everything so much, why hasn’t he blurbed Print Run yet? We also debut a new weekly feature titled “Fiction Writer Under FBI Investigation, of the Week,” and no we’re not changing the clunky name, that’s the name of it. Oh, also: should publishers feel responsible for being green?