Minter Dialogue Episode #425

Dr Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L'Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset.

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