Many entrepreneurs think they think they need most right now are more customers. They feel like more customers will solve their business needs. But before you seek more customers and more sales, you want to make sure you have a clear direction to take those customers. 

You want to be sure that your business offerings accurately reflect the true value you have to offer through your expertise and your specialized knowledge or skills. This episode will show you an underutilized tool that will help you be seen as the expert in your industry, and make a lot more money for that expertise.

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