Dive into this captivating clip where Shawn Prez, former VP of Bad Boy Records, reveals the marketing magic behind the meteoric rise of Ciroc. Discover how his ingenious campaign ignited the Ciroc Boys movement, and played a pivotal role in boosting Ciroc's sales by an astonishing 4,000% in just seven years. 

Whether you're a marketing enthusiast, an aspiring entrepreneur, or just curious about the story behind Ciroc's success, this video is a must-watch. Don't forget to subscribe for more behind-the-scenes insights into groundbreaking marketing campaigns. #shawnprez #ciroc #marketing

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