Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. 

First, he highlights the common problem of understaffed and reactive revenue operations functions in B2B companies. He emphasizes the need for executives to prioritize and invest in this function to drive strategic changes and growth. Chris also discusses the lack of prioritization and investment in revenue operations, despite companies claiming to be data-driven. He suggests that companies should challenge their current practices and frameworks to ensure the effectiveness of their revenue operations function.

Key Takeaways:

-Revenue operations functions in B2B companies are often understaffed and reactive, hindering their ability to drive strategic changes.

-Companies need to prioritize and invest in their revenue operations function to achieve growth and success.

-Executives should challenge existing practices and frameworks to ensure the effectiveness of their revenue operations function.