Episode 120: Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement

Inside the ICE House

EpisodeAug 1, 20191h 2m

Episode 120: Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement

Inside the ICE House

EpisodeAug 1, 20191h 2m

Scott Goodson, founder and CEO of StrawberryFrog, is the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. From Stockholm to Madison Avenue, we learn how Scott upended traditional advertising by tapping into societal undercurrents, helping brands, people -- and even an entire city -- launch cultural movements. We dive deep into the allure of President Trump’s MAGA message and how technology has changed marketing & politics forever. Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house

Top comments

Inside the ICE House, a podcast produced by Intercontinental Exchange, takes listeners behind the historic façade of the New York Stock Exchange and inside the global financial marketplace. The episodes, recorded in the Library of the NYSE, features conversations with leaders, entrepreneurs and visionaries who walk through our doors with a dream of building businesses and changing the world. Their stories have made the NYSE, now part of ICE’s ecosystem of markets, clearing houses, data provider, and listings services, an indispensable institution for over 225 years.

www.theice.com/podcast/inside-the-ice-house

Switch to the Fountain App

Open in Fountain