This might seem self-serving, but it’s not. Square 2 uses a number of outside experts to help us with finance, legal, acquisitions, and even some content production that is outside our wheelhouse. Why do companies lean into expert advice for legal and finance but resist the same move when it comes to marketing, sales, technology, or strategic support. If you’re not growing you might need to rethink who you bring in from the outside to help you grow. Growth expertise can come from a variety of places and in this show, we’ll unpack as many of those options as possible.

What we’ll cover in the show –

• How to know what outside advice you need to help you grow


• How to assess whether you need a sole practitioner from your industry or an agency with a wide variety of industry expertise


• How to know what outside expertise costs and how much to invest in it


• How to work with outside experts, there are actually a number of models that all work well


• How long do you work with experts, shouldn’t this expertise eventually be brought in-house? Not always.