Using analytics to help you generate ideas for content, show you what's really working, and help you guide your business overall with Jeff Sauer from Jeffalytics.

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Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.

Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.

However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.

Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.

In this episode, Jeff shares:

• Why Google Analytics was so revolutionary and powerful
• What the phases of Analytics use are
• What universal analytics is and why it’s important
• How you can use GA for more than just pageviews
• What your bounce rate means to your business
• What reports you should be looking at in Google Analytics
• How to leverage the existing traffic you have
• Why ranking for more specific keywords is better
• How you can use goals to improve your website

Resources:

• Jeffalytics
• Jeff’s Google Analytics Course (use coupon code foodbloggerpro)
• Jeff’s Google Adwords Course
• Viral Posts & Hit Songs blog post by Bjork
• Google Analytics
• Google Webmaster Tools

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!