Wylie Robinson is the founder and CEO of Rumpl, a company that's on a mission to introduce the world to better blankets. Robinson started as a designer (architecture degree) and worked in many creative fields including graphic design, architecture, branding, illustration, music. Robinson is also a former professional mountain biker and avid surfer, skier, climber. In This Conversation We Discuss: [00:00] Intro[01:27] Why blankets?[02:28] How Wylie thought of the idea of blankets[04:37] Pivoting from Kickstarter to a brand[06:31] When or when not to release on Kickstarter[07:22] Acquiring new customers post-Kickstarter[08:30] Sponsor: Electric Eye electriceye.io[09:34] Sponsor: Mesa apps.shopify.com/mesa[10:22] Sponsor: Klaviyo klaviyo.com/honest[10:37] Experiencing co-founder separation[13:18] How Wylie’s role at Rumpl changed over the years[14:35] Wylie’s advice for delegation[16:34] Build a product that you understand yourself[17:51] Where to find Rumpl[18:17] Why Rumpl’s product selection in Amazon differentResources:Subscribe to Honest Ecommerce on YoutubeOutdoor blankets that are inspired by nature and the outdoors and crafted with modern materials and technologies rumpl.comConnect with Wylie linkedin.com/in/wylierobinsonScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!