Jordan Gal is the Co-Founder and CEO of CartHook, an effective abandoned cart recovery solution. CartHook tracks and captures the email addresses of visitors going through your checkout process. When a visitor abandons a purchase, an automated email campaign is triggered that is designed to bring the customer back to the site to complete the purchase. CartHook customers are recovering an average of 10% to 20% of abandoned carts and boosting revenue by up to 15%. Previously he was the Co-Founder of YCA Shops which operated a network of niche ecommerce stores. That company grew quickly and was acquired in mid-2009, so Jordan knows a thing or two about successful ecommerce. On top of that, he hosts the popular Bootstrapped Web Podcast. So what we're saying is Jordan knows a thing or two about ecommerce, and optimization in general. He joins us today to share his experience, and in particular, two powerful anecdotes about learning from your customers that you won't want to miss. Be sure to check out CartHook as well as follow Jordan on Twitter.