Minter Dialogue Episode #179 — This interview is with Lily Tse, founder of ThinkDirty App. Based out of Toronto, Lily has made it her mission to make transparent the potential risks that are hidden in the list of ingredients of cosmetic products. With a database of over 300,000 products, ThinkDirty will grade and rank each product based on carcinogenic and toxicological criteria. In this podcast, we explore how Lily has set up ThinkDirty, how she uses the power of the crowds to help as well as exploring the ever important business model. As Lily says, it’s about empowering the ingredient conscious consumer.

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