Today, people making B2B, complex purchase decisions around high ticket averages execute a buyer journey that is long, highly influenced, multi-stage and non-linear. That’s why we created the Cyclonic Buyer Journey to help companies understand each of the stages in today’s buyer journey. To support this new, highly complex, highly influenced buyer journey, your content needs to be perfectly aligned with your prospect’s buyer journey. At each stage of the journey, you need to know what questions prospects are asking, what issues they have, what education they need, and what exactly it takes to get them to feel safe selecting your company over all the other options.

What we’ll cover in the show –

• How to understand the new Cyclonic Buyer Journey
• How to craft content and strategically design that content to deliver a remarkable experience
• How to leverage content in marketing, sales, and customer service so that it drives new revenue
• What types of content are getting the best results today?
• How to deploy different types of content at different stages of the buyer journey?