Mark Asquith on Spotify and YouTube's Relationship with Podcasting, and Why RSS Isn't Key
Mark Asquith has been involved in podcasting since 2013, and has focused on helping podcasters grow their businesses. In 2019, he co-founded Captivate, a podcast hosting platform that helps serious indie podcasters grow their businesses. In this conversation, he discusses his goals for the platform, and how it helps podcasters grow their businesses.
Mark talks about the company's journey from Podcast Websites to Captivate, the world's only growth-oriented podcasting platform. He talks about how the company has always been focused on helping podcasters grow their businesses, and how they built Captivate with that goal in mind. He also talks about the success the company has seen so far and how they plan to continue helping podcasters grow their audiences and businesses.
Mark talks about how he always knew Captivate would do well, because he approached things with the goal of helping users first and foremost. He talks about how the company's acquisition by Global has not changed anything in terms of the company's goals or focus, and how the partnership is beneficial for users because of Global's talent and resources.
Mark and Danny discuss Spotify's recent acquisitions and how they believe YouTube will take a similar route in the future. They also touch on how podcasting has become an industry and how Spotify's focus is on the media format rather than the individual podcasts themselves.
Key points:
00:00 Podcasting Veteran Mark Asquith on Creating Solutions
02:54 The Success of Captivate
10:51 The Future of Podcasting
15:41 The Importance of Dynamic Insertion for Podcasters
19:33 The Benefits and Challenges of Dynamic Content in Podcasting
26:13 The Future of Podcasting: An Industry Insider's Perspective
30:54 The Power of Direct Sales
Connect with Mark:
Contact me: danny@dannybrown.me
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
- Electro-Voice RE320
- Motu M2 Audio Interface
- Sony MDR-7506 Studio Monitor Headphones
- Podcast Pro Boom Arm by Accu-Lite and O.C. White
Recommended resources:
- Captivate.fm
- Aweber email marketing
- Boomcaster remote interviewing
- My Podcast Reviews
- Reel.so audiogram creator
Mentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Check out Trailer Park Podcast
Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.
Get your daily podcasting newsletter with Podnews
Pod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at podnews.net. From jobs across the industry to events and conferences, you'll find the latest podcasting info in the daily newsletter. You can add podnews.net to your daily briefing on your smart speaker too - just search for it in your smart speaker app.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp