Mario is co-founder of No Free Coffee, a new coffee brand dipped in urban culture sensibilities ("fire merch"), and launching with Clubhouse chats, an Apple Music playlist, hella content. Very different from the hipster Seattle vibes we're used to with our coffee.

Makes sense tho: he's also a creative producer at Instagram and an accomplished preditor (not our word) with credits from the Fader, Complex, Atlantic Records, and Tyler Perry. If Mario's going to make something, he's going to make it look good.

Our interview gets into what it's like to kick-off a side hustle without knowing the ins and outs of the business and bringing his strengths to a new venture.

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