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Identifying Link Buying and PBNs (Jim Boykin with Jason Barnard)

Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs
Episode • Nov 26, 2019 • 17m
Jim Boykin with Jason Barnard at Ungagged Los Angeles
Jim Boykin talks to Jason Barnard about private blog networks.
Jim explains how he identifies the patterns that link buying and PBNs create. Anyone who is selling links is creating a network that can be mapped (because they are using a Rolodex, apparently). There is no safe way to buy links, says Jim. And don’t expect natural links into your product page. They will be to your content pages, so use the internal linking to benefit your product pages. When you create that linkworthy content, then spend time promoting it using the 80/20 rule. Jim is happy to stand by the idea that links are still the biggest thing, and will be for a long time to come.
Jim is a content creator who happens to get links rather than a linkbuilder who happens to create content.
Helpful Resources About Identifying Link Buying and PBNs
Does DA Matter When Disavowing Links?Google Penalties Backlog and Mapping Your Backlinks to Known Link Sellers