In this episode of Rocky Mountain Marketing Quick Cast, Katie takes a break from discussing AI and focuses on the basics of social media marketing. She explains the importance of a content calendar, which is a tool to plan and organize content creation and distribution, and how it helps businesses remain consistent. Katie shares the benefits of using a content calendar, including improved planning and organization, increased efficiency, and better collaboration amongst team members. She also emphasizes the need to determine goals and target audience before creating a content calendar.

Katie recommends using a tool called Loomly, which she prefers for its full calendar view and ability to have multiple contributors. However, she acknowledges that there are other free tools available, like Google Sheets and the Meta Business Suite. Katie also advises businesses to choose a content format and tool that suits their team's needs and preferences. Lastly, Katie explains how often businesses should post on social media and suggests a three-post-a-week strategy, but encourages businesses to be consistent with their posting schedule. She also stresses the importance of assigning roles and responsibilities to ensure collaboration and success in social media marketing.

By having a content calendar in place, businesses can create a strategy, determine what content works best for their ideal clients and customers, and achieve their marketing goals more efficiently.

Free Content Calendar: katiebrinkley.com/content-calendar

Try Loomly: https://get.loomly.com/u96f4gxlchh4

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