Scribe National founder, Afton Brazzoni, shares how storytelling and journalism, twists and turns, and no plans for entrepreneurship, led to the creation of a successful content writing studio supporting B2B technology companies with messaging and content strategy. Afton also shares her thoughts on resources for woman entrepreneurs, her experiences and ideas for excellence, and information on trends such as the concept of dark social or private online communities, along with resources she makes readily available.

For the transcription of this episode please visit: https://www.rainforestab.ca/yyc-blog/podcast-episode-153-transcription

Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta.

Host: Lori Farley - As a connector and collaborator, Lori regards the economy as servant to humanity. She encourages and enhances disruptive and innovative ideas, and promotes next practices that activate, amplify and champion cross-sector social innovation, and socio-economic development. Lori operates at the intersection of five pillars: Community Development, Arts, Disability & Inclusion, Education & Entrepreneurship, and Technology. 

Lori spent over 15 years as a professional bridging gaps between mindsets of nonprofit and corporations. She worked with over 50 boards of societies and professional associations across numerous industries, locally and nationally. In 2015, she co-founded INTONOVUS Canada and Impact Calgary to focus on Business Model Innovation embedding social and environmental priorities into businesses as they develop. Harnessing leading edge technologies, and strongly sustainable business tools and methodologies creates a world where enterprises excel because humans flourish and nature thrives.

Guest: Afton Brazzoni started Scribe National to help B2B companies reach customers with captivating content — the kind that sounds like a human wrote it.  Afton brings twelve years of experience in marketing, communications and journalism to her mission to deliver excellent content that drives business forward. Her work is rooted in developing strategies and content for ambitious organizations worldwide including tech companies and professional services firms, as well as for entrepreneurs. When Afton is not working, she spends time with her husband, hiking with my two French bulldogs where they live in the foothills of the Canadian Rockies (yes, they can hike!) or honing her oil painting skills.

Please be sure to share this episode with everyone you know. If you are interested in being either a host, a guest, or a sponsor of the show, please reach out. We are published in Google Podcasts and the iTunes store for Apple Podcasts We would be grateful if you could give us a rating as it helps spread the word about the show.

Show Quotes:

"When someone can come in knowing their mission, their vision and their values, that's really all we need them to have for us to kind of go ahead and start developing a brand personality for that brand voice and a brand story."

"Entrepreneurial spirit and creativity really go hand in hand."

Credits...

This Episode Sponsored By: Assembly Coworking Space

Episode Music: Tony Del Degan

Creator & Producer: Al Del Degan