I am not a fan...    Check out this week's Controversial Thoughts podcast to hear why...   In short, I believe that framing "cheat food," (which is usually junk food, let's be honest) as a reward sabotages long term benefits from a species appropriate human diet = an #AnimalBased diet.    Getting to eat the best foods on the planet (meat, organs, fruit. honey= the foods your ancestors have celebrated most for millions of years) is an abundant privilege, not something to be framed as a scarcity.    Listen to the end to hear an incredible story about our Whole Package supplement from @heartandsoilsupplements.    #theremembering