Get ready for a captivating and mind-expanding episode as I sit down with the extraordinary AJ Jacobs. Join us as we dive into a world of innovative book marketing ideas that will leave you inspired and eager to think outside the box. In this conversation, we explore a range of fascinating topics, including:Unleashing the craziest and most unconventional marketing ideas you've ever encounteredDiscovering AJ's unique approach to crafting experiential books and creating a genre of his ownUnveiling the secrets behind landing impactful publicity opportunities, including securing a TED talk (prepare to be astonished by AJ's unconventional methods)Embracing the power of developing a captivating hook and outline before diving into the writing process (and gaining insights into AJ's personal approach)Overcoming the challenges and obstacles associated with marketing, even for those with an aversion to itThis episode is an absolute must-listen. AJ Jacobs is a master of creativity and has taken on extraordinary projects as a "human guinea pig" in his writing. Prepare to be captivated by his unique perspective and groundbreaking ideas!P.S. Are you ready to unleash your own innovative book marketing strategies? Schedule a call with our team at selfpublishing.com, and let us help you amplify your book's reach with groundbreaking marketing ideas!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki