Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect
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Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
https://www.homegadgegeeks.com
Ecamm Live
https://supportthisshow.com/ecamm
Steven Bartlet turns down $100 Million
Chapters
00:00 Introduction and Greetings
00:41 Weather and Coffee Talk
01:15 Sponsor Shoutouts
02:56 TV Show Commercial Breaks
04:01 Podcast Advertising Strategies
07:42 Listener Questions and Feedback
09:57 Ad Partnerships and Authenticity
39:01 Spotify Music Copyright Issues
43:22 Rebranding Your Podcast: Announcing Changes
44:41 Importance of Consistent Communication
47:02 SEO Strategies for Podcasting
47:49 Generative AI and the Future of SEO
48:51 Listener Engagement and Show Identity
53:46 Challenges and Benefits of Podcasting 2.0
56:49 Monetization and Listener Support
57:46 Technical Challenges in Podcasting
01:03:56 The Future of Podcasting and Open Standards
01:25:27 Wrapping Up and Community Support
Supporter of The Week: John Muntz
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