Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders and voices involved in making change? 

Marketing and BD professionals are, in fact, uniquely positioned to drive change and implement new initiatives that lawyers are often too busy to undertake. 

Someone experienced in effecting change is Kate Pearch, Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP.

Ali Bone is lucky to have Kate on the CMO Series to discuss her approach to developing effective programs that have driven change across the firm and the learning she has gained along the way.

Kate and Ali explore:

• Kate’s journey to CMO and the moment she realised she could drive change as a legal marketer
• The role of the CMO in effecting change and how to balance change-making projects and business as usual functions within the firm
• The long-term mindset required for change-making and the processes required for that
• The programs that stand out as having been executed really well and impacted the firm
• The programs that held potential but never progressed as far as they should have and the learning taken from those experiences
• How to approach managing the multiple stakeholders and voices involved in making change
• Advice to other aspiring marketers trying to build their own skills and lead change within their firm