Send me a messageIn this episode, I’m joined by Kristin Naragon, Chief Strategy Officer at Akeneo, to explore how businesses can strategically merge digital transformation with sustainability. As regulations tighten and consumer demand for transparency grows, companies are under increasing pressure to adapt. Kristin breaks down how effective product information management (PIM) can not only streamline operations but also support compliance with emerging sustainability standards.We dive into:Why sustainability is no longer optional, with 90% of S&P 500 companies now publishing CSR reports compared to just 20% a decade ago.The upcoming EU Digital Product Passport and how it will require detailed product data, from material sourcing to carbon footprints, for every product sold in the EU.How BIC (the pen company) transformed its digital catalogue, elevating sustainable products (just 10% of its range) to drive a staggering 60% of revenue.The critical role of integrating sustainability initiatives with digital strategies to avoid duplicating efforts and to drive measurable business growth.Kristin also shares practical steps for getting started—bringing key stakeholders together, leveraging technology to manage complex data, and embedding sustainability into product information.If you're navigating the challenges of compliance, digital transformation, or sustainability, this episode offers actionable insights to future-proof your supply chain.🔗 Learn more about Akeneo at akeneo.com💼 Connect with Kristin Naragon on LinkedInListen now and discover how to turn regulatory challenges into strategic advantages!#Sustainability #SupplyChain #DigitalTransformation #ProductManagement #CircularEconomyElevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.