In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Smart Author® Media, Chris Benetti. Chris pointed out that podcasts and books are the best business lead sources. They create deep, meaningful relationships and provide immense value. A book allows you to share your expertise and methodologies in a way that builds trust and credibility, setting you apart from the "fast AI crap" that floods the market. While audio platforms like Audible are gaining popularity among busy entrepreneurs, a significant audience still appreciates the tactile experience of a paperback or the convenience of a Kindle. Understanding these preferences is crucial for tailoring your book marketing strategy. Chris's background in sales funnels has informed his unique approach to book marketing. Rather than bombarding potential clients with messages, he advocates for a more thoughtful, inbound approach. By providing upfront value through a book, you can nurture leads and guide them towards becoming clients. Chris shared examples of authors who have thrived under his guidance, such as Ryan Dyas, Scott Holford, and Joel Airway. These authors didn't just sell books—they converted readers into high-value clients, demonstrating the effectiveness of a well-crafted book marketing campaign. Key Points from the Episode: Impact of books in business Using books as a lead generation tool Importance of deep business relationships Myths around making money from book sales Strategies for leveraging books to attract clients Book marketing and lead generation Ideal clients for Smart Author Media Importance of podcasts and books as lead sources About Chris Benetti: Chris Benetti founded Smart Author Media, a company specializing in book marketing. With extensive expertise in the field, Chris has played a pivotal role in the success of his clients, aiding them in generating more than $20 million in sales through their books and digital products. In 2023 alone, he sold over 19,000 books for his clients. His proven track record showcases his ability to effectively market books, ensuring they reach their intended audiences and achieve significant sales figures. Chris Benetti's approach combines strategic marketing techniques with a deep understanding of the digital marketplace, making him a go-to expert for authors looking to maximize their book's potential and leverage it for broader business success. About Smart Author Media: Smart Media Author is a comprehensive service designed to effectively support authors in marketing their books. It specializes in creating high-quality sales funnels, ads, and email campaign guides, utilizing authors' book creatives and sales copy resources. This service aims to boost book sales by ensuring books reach their target audience through tailored growth strategies. Smart Media Author focuses on converting readers into leads and purchasers for the author's core business, expanding business opportunities. Leveraging a skilled team positions authors as authorities in their niches, enhancing their overall business revenue. Smart Media Author's holistic approach focuses on creation, growth, and profit to help authors and their businesses thrive. Links Mentioned in this Episode: Want to learn more? Check out Smart Author® Media website at https://smartauthormedia.com/ Check out Smart Author® Media on LinkedIn at https://www.linkedin.com/company/smartauthormedia/ Check out Chris Benetti on LinkedIn at https://www.linkedin.com/in/smartauthor/ Check out Chris Benetti on Facebook at https://www.facebook.com/itsbenetti/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.