In an era where social media marketing has become so prolific, it’s becoming more and more difficult to cut through all the information we are exposed to. How do we even begin to know what we should be listening to? Have we made progress more difficult for ourselves by letting so many voices and tactics influence us? Alternatively, should we ignore all the information coming our way and stick with what we know? On this episode, we discuss how to engage with the inundation of voices we encounter.   You need a clear plan of what you’re subscribing to, who you’re listening to, and whether it’s legitimate. If you don’t have that, all the other noise is going to influence you. – Brendon Payne   Want to Know Where Greg Harrelson Gets His DATA?  Click here: https://www.colerealtyresource.com/landing/realestatesalessolutions/   Takeaways + Tactics The prevalence of online access has created a constant cycle of new information, which leads to a lack of focus on getting the job done. Although software can be helpful to real estate agents, outbound lead generation is something we can actively control. Having a clear path in mind is crucial. Although new information is always helpful, it should be used to improve the ideas and systems you already have in place, not distract from them.   The influx of information afforded by social media marketing offers many opportunities to people in the real estate industry. However, it’s important to always bring what you’ve learned back to what’s already been working for you. Don’t allow the noise and sheer volume of voices online discourage you from what you already know.